How to create Facebook Ads with WhatsApp button?

Here’s how the Facebook Ads with WhatsApp button works:

1. The user clicks on the Send Message Button on the Ad.
2. The Ad opens on their WhatsApp. The user can send the default post on WhatsApp or edit the post and hit Send.
3. The business will receive the message from the user and they can continue the chat on WhatsApp. The message also contains the ad so the business knows exactly which ad is connected to the message.

Amazing, right?

What Facebook has to say about it?

“Many people are already using WhatsApp to communicate with small businesses. This is a fast and convenient way to stay in touch. By adding a click-to-WhatsApp button to Facebook ads, companies can now make even easier learning their products, making appointments or using their service, “says Pancham Gajjar, product marketing manager at Facebook.

Thinking more and more about this news, it makes me wonder why Facebook has been experimenting with adding WhatsApp icons to their apps. I think we have all the answers now.

But, first thing first, let’s teach you how to create your own Facebook ads with WhatsApp button. The only way to do it right now is through boosting your post. 

How to create Facebook Ads with WhatsApp button:

(If you’re new to Facebook ads, read this)

1. Open your Facebook page and click on the post you want to boost.

Add a WhatsApp button to your post.

2. Once you select the WhatsApp button, you will be prompted to add your phone number. Add your business phone number and the confirmation code. If you do it correctly, your number will be verified and added to the ad.
3. After you have added the button and the number, your post will look something like this:

There’s a Send Message button on your post with the WhatsApp logo.

4. Set your budget, audience targeting, and schedule for the boosted post.
5. Click on Boost.

The whole process is this simple. The feature has not been rolled out for the Facebook API yet, but we will see that soon.

Facebook Ads with WhatsApp button is more useful as many small businesses find WhatsApp more convenient. They converse with their customers on WhatsApp every day and shifting to Facebook Messenger was a little difficult for them. Now, they can integrate Facebook ads in their business within their comfort zone.